This project focused on the significance of creating a strong first impression through packaging design, which plays a crucial role in consumer purchasing decisions, especially in online shopping where visuals are key. To highlight this, I designed an expanded product line for Chiquita Bananas, including packaging for banana-flavored soda, cereal, and candy, while following their recently updated brand identity.
Chiquita Product Line Expansion
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Art Direction, Packaging Designer
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Adobe Illustrator, Adobe Dimension
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Class Project
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2023