Visual Identity Design - "On the Roll" Food Truck
On the Roll is a conceptual food truck inspired by the growing popularity of mobile dining and the dynamic nature of street food culture. The brand identity incorporates bold, modern graphics and playful typography, reflected across various touchpoints, including the truck design, marketing materials, and packaging. The visual identity strikes a balance between playful energy and the elevated nature of seafood, capturing the fun of street food while maintaining a refined and consistent brand presence.
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Art Direction, Branding & Identity, Packaging Design, Illustration.
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Adobe Illustrator, Adobe Photoshop, & Procreate
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Class Project
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2024
• Bronze Winner - 2024 BI International Student Talent Awards
• 2024 Juried Poster Exhibition - Purdue University VCD
