Owl - Branding Concept
For this project, I was tasked with creating a memorable symbol and logotype using only one animal of my choosing. The process involved developing a simplified graphic, an abstracted symbol, and a typographic logotype, with the goal of refining ideas to their most essential elements while effectively communicating a clear identity. This challenge sharpened my conceptual skills and emphasized the importance of a thoughtful, process-driven approach to branding.
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Art Direction, Concepting, Branding & Identity, Packaging Design
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Adobe Illustrator, Adobe Photoshop, & Procreate
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Class Project
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2023
