Brand Unification

At the start of my internship at Radiate, I was given the opportunity to take on a long-term project in addition to my daily responsibilities. Upon joining the team, I immediately noticed inconsistencies in the visual identity across the brand's digital presence. The website had one aesthetic, the App Store page another, and the social media platforms yet another. This fragmented look not only diluted the brand's identity but also risked confusing potential users.

With the team's approval, I proposed and led a Brand Unification Project to create a cohesive visual identity across all touchpoints on the internet.